An Introduction to TikTok for Brands. What Is TikTok?

updated 6 months ago
An Introduction to TikTok for Brands. What Is TikTok? . As many people are using TikTok, it has become a great platform for brand and business advertisement.
TikTok
is an application that lets people share their videos of doing things like lip-syncing with songs, dancing, or following other popular challenges. However, the short length of videos makes it easy to do, and this is one reason why many people from all over the world have joined this application.
Now that it has gained a lot of public, brands are using it as a platform for advertisements. Here we will discuss how TikTok ads work and how brands and businesses can benefit from these ads and videos.

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How is TikTok helping brands?

As many people are using TikTok, it has become a great platform for brand and business advertisement, and there are several ways businesses are using it. Here are some of those ways.

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The advertisement starts when the users open their applications

The first thing that happens when the user opens their application is the
advertisement
. It is usually a video. These ads are also known as the Top View Ads. However, the interesting thing about these videos is that they only appear once a day when they open their app.
It can be one of the best ways by which some brands can use TikTok for their ads because the 60 second time for the video makes it easy enough to do efficient advertisements.

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In-feed ads are a great way to keep the users engaged

These are the videos that appear on the discover/for you page of the application. As the user is scrolling through their feed, every 4th video that they will see will be an ad. Amazingly enough, TikTok has some algorithm implemented to show the ads to users based on their activity.
Using these ads can be a great way for a brand or a business that wants the users to download their application or buy their products.

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The branded hashtags can efficiently advertise your brand

One thing that goes with all of the videos on this platform is the hashtags, and when some hashtag gets popular, many users add that with their video. However, brands can use it in a very efficient way by making their branded hashtags.
These hashtags will motivate the TikTok users to create brand-related videos. As these videos gain views over the platform, the brand will be advertised.

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Branded takeovers for increased community engagement

It is a unique type of advertisement offered by TikTok where they only advertise one brand for a whole day. The ads here can be in the following formats:
  • Images
  • Videos
  • Gifs
The amazing thing here is that these ads can be implemented in any advertisement strategies offered by TikTok, like the in-feed ads and top view ads.

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The brand's customized effects can uniquely advertise the brands

Another amazing way of advertising your brand or business on TikTok is by creating customized content. This customized content can start from creating the
filters
or
effects
. The users can use those effects and stickers on their content, which will do marketing for you.

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Hiring some influencers

The last way of TikTok helping brands and businesses that we are going to discuss here is to hire some influencers. These influencers can create their content related to the company, and all of their followers will see that content. It is also an amazing way of advertisements without creating ads as the hired person will be dealing with everything.

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Final Words

A lot of users from all over the world use
TikTok
for entertainment purposes. It also makes it a perfect opportunity for the companies who are looking for advertisements. Here we discussed how TikTok is a very efficient platform for brands.
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